Experiential

AIR HAPTICS AND ARTIFICIAL INTELLIGENCE FUEL AMERICAN EXPRESS' US OPEN SPONSORSHIP

At the 2017 US Open, American Express unveiled Air Tennis, a multi-sensory, 4D tennis gaming experience. It helped fans feel the fundamentals of the game in a totally untethered way. Combining the basics of tennis with gaming, fans were able to feel the heightened sensations of tennis, regardless of their skill levels. The game needed no controllers. The goal: keep the ball in play and go for the longest rally.

"AMEX aces the US Open Fan Experience." - The Drum; US Creative Work of the Week

Recognition / Press:
CLIO SPORTS, Gold, Event/Exhibit Design
CLIO SPORTS, Silver, Product Innovation
CLIO SPORTS, Bronze, Virtual/Augmented Reality
CLIO SPORTS, Bronze, Events/Experiential
CLIO SPORTS, Shortlist, Branded Entertainment/Content
CLIO SPORTS, Shortlist, Digital/Mobile/Games
Adweek - Marketing Innovation
The Drum - US Creative Work of the Week
PSFK
The Knockturnal